Newborn Moms was a new web series released in November 2015 by Don Ferguson Productions on CBC Punchline. It was our job to set up all the social channels for the show, and build a social media presence from the ground up before show launch.
We ran successful Facebook and Youtube video campaigns for the episodes, which aired on Youtube and the CBC Punchline website.
The show got over 200,000 views in just over a month, and is currently still growing!
Check out the episodes here: