Air Farce NYE – CBC

Air Farce is one of CBC’s oldest shows – and every year it has a special on NYE! We wanted to help Air Farce step it up on social this year to bring the show a new younger audience.

We live-tweeted from on set at the CBC, as well as both live-filming nights and we built a successful twitter following by interacting with fans of this hour has 22 minutes. We even got #AirFarceNYE trending on Twitter!

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We also launched this video on Facebook for Air Farce as a teaser for the show and it got over 150,000 views!

Air Farce got over 1 million viewers on NYE this year, and many of them chatted with Dani live-tweeting throughout the entire episode! We look forward to working with Air Farce again next year!

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Dani with Mark, one of the producers of Air Farce.

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On set with Air Farce.

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